About Us

Our Philosophy

At RUCHI SONI, every garment is a tribute to India’s rich craft heritage,  refined, reimagined, and made to last. Our essence lies in reviving traditional embroidery techniques and creating pieces that carry both emotional and cultural value.
We believe in quiet luxury, subtle details, impeccable craftsmanship, and timeless silhouettes.

Who We Design For

We design for the discerning woman - one who finds beauty in meaning and strength in subtlety.
Rooted in culture, yet shaped by modernity, she chooses craftsmanship over convenience and legacy over trend. Her style is an intimate language, expressed not in fleeting fashion, but in timeless pieces that tell her story.

For her, each garment is more than clothing,  it is a memory in the making, an heirloom of emotion, purpose, and quiet power.

Our Creations

From hand-embroidered sarees to bespoke lehengas and timeless suits, every RUCHI SONI piece begins with a story , one of memory, romance, and heritage.

We not only create new heirlooms but also lovingly revive old ones,  transforming cherished garments into contemporary treasures, so your memories live on through generations.           

 "With reverence for the past, each creation holds the weight of memory and the grace of timelessness."

Our Craft & Atelier

Every garment is a testament to meticulous craftsmanship, hand-dyed and handcrafted at our couture studio in Jaipur. We work closely with skilled local artisans, masters of age-old embroidery and textile traditions, who breathe life into each design with care and precision.

We source our fabrics responsibly, ensuring quality and sustainability at every step. All production takes place in-house, where we provide our artisans with a safe, respectful, and healthy work environment.

Rooted in conscious luxury, we are deeply committed to ethical production practices and preserving the beauty of handmade heritage. 

Our Promise

At RUCHI SONI, we bring you timeless design, meticulous craftsmanship, and an unwavering commitment to quality.
Each garment carries the imprint of the artisan’s hand and the emotion of its making  crafted to reflect your individuality with quiet strength and elegance.
More than something to wear, it is something to hold onto a piece to be lived in, cherished, and passed on.