Aspiring to revive the finest techniques from past eras, RUCHI SONI collections are fervent about subtlety and delivering spectacular craftsmanship that adds individuality and value to each garment produced. This is the cornerstone of RUCHI SONI.
RUCHI SONI designs are geared towards women who have an intrinsic sense of style and a preference for bold, fearless fashion choices. These women value exclusivity. These women are conscious of what they wear and the environment they live in. For them, fashion is not just art but a way of life. From the first sketch to the finished piece, we pay utmost attention to detail in each state of creation to ensure the highest quality garment. Story telling is at the heart of Ruchi’s work: romantic, and feminine, her ideas grow from a deep fantasy to retain the dreamer and ethereal memories that dominated her travel adventures.
All the pieces are produced at a small couture workshop in Jaipur, India in a sustainable way, employing local artisans who take pride in what they do. RUCHI SONI values their work and aims to bring their craftsmanship to the global luxury market.
